Marketing design
Below are work samples from marketing and promotion materials created for Equal Exchange and a social media promotion for the Climate Literacy Guide.
Equal Exchange
Equal Exchange is a worker-owned cooperative that builds relationships between consumers and producers of fairly traded and organic coffee, tea, chocolate, and other foods. Below is an assortment of designs within the Equal Exchange brand I created for digital and print use to communicate stories of small farmers and social justice, environmental sustainability, and the passionate community working to change the food system.
Fundraising sheet for chocolate bar promotion
Graphics for Instagram and social media channels
Tasting form for the Chocolate team
Icon set for Instagram stories
Virtual event invitation
Animated GIF for social media channels
Window cling for a cafe in Boston, MA
Brochure layout for community sales
Mailer for Equal Exchange Espresso cafe opening in Seattle, WA
Write-in poster for a coffee event
Banner ad for web promotions
Poster promotion for Biosphere Reserve Blend
E-newsletter design for fall chocolate promotion
Climate Literacy Guide
Cover of the Climate Literacy Guide. Design by Luna Creative, art direction and project management by me.
Within the communications team, I developed a series of social media graphics for a promotional campaign that was rolled out over several weeks. I also developed a packet of design assets – including a style guide and initial research – for Luna Creative at the onset of the project and acted as point person throughout the design process from initial concepts through final delivery of print and web-ready files, including accessibility.
